Your business isn't just about the bottom line (although that's certainly a high priority) - It's about so. much. more.
You've got something that will change the lives of your prospects... But do they know that? Convincing conscious consumers to dish out cash for a product or service is hard work. There are so many factors they're looking at when deciding to buy or not.
The key is to connect with your readers on a physical, emotional, AND philosophical level. JUST focusing on features won't do it. They need more than that. Your target demographic wants to change society with their dollar bills.